Home And Garden Articles

How to Make a Home for Sale Flyer Using Marketing Psychology

Want to sell your home right away, for the highest profit to you? Discover how to improve on the Realtor's number two sales tool--right after the sign--your sales flyer.

Most real estate agents use a sales flyer template which showcases their listings using out-of-date marketing strategies. For some reason, agents don't follow successful Internet marketing sales-copy techniques. They put a pretty house picture in the middle, list the home's features, and finish with a big picture of themselves. But, buyers don't care what your agent looks like! They want to know why your house outshines every other house in the neighborhood. Buyers want to know what your house can do for them!

Internet marketers learned how to grab your attention and motivate you to buy, NOW. How do they do that? They emphasize benefits to the reader. Not features of the product. Internet readers want to know, right away, "What's in it for me?"

The purpose of your flyer, to motivate home buyers to look at your home and to remember it, requires that you spend some time thinking about what's in it for your buyers. Why would they like living in your home? What makes your home better than the other houses for sale in your area?

Marketing Psychology turns features into benefits.

1. Think about why your large back yard benefits the buyer. Instead of saying "large back yard," give a reason to care, such as: Room to play in your large back yard.

2. Why is your patio unique? Does it have a built-in barbeque? Then list the feature as a benefit: Entertain in your private park with built-in barbeque.

3. Why does a buyer care about paint? No painting needed, fresh paint throughout.

4. Why does a buyer care about new kitchen appliances? No worries, all new kitchen appliances.

5. Great neighborhood? Why? Easy walk to top-rated elementary school and city park.

What's so extraordinary about your house?

Copyright (c) 2005 Jeanette J. Fisher. All rights reserved.

For a full report on sales flyer marketing to sell your home (or houses), visit Jeanette Fisher's Sell Your Home for Top Dollar--Fast. Learn about decorating to attract buyers. Professor Fisher teaches Design Psychology college courses and professional real estate seminars. She is the author of books on home staging, credit for buying real estate, and investing. http://www.sellfast.info/

Fixing questions? Visit Dollhouse to Dollars blog: http://sellfast.blogspot.com/.

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

MORE ARTICLES:

Letting Nature Grow Your Garden
It is wisest to let Nature have Her way. Nature has her own agenda, and your life as a gardener will be easier if you bow to Her desires.

Vacation Home Rentals From The Owner?s View
If you own a vacation home rental, it is imperative that you find the opportunities that you need to rent it out. Yet, this can be quite difficult in this day and age. Not only are there many more companies renting condos and homes in popular tourist areas, but there are also countless opportunities for hotel chains to offer low rates to drive customers away. Yet, if you are interested in finding a better option, there are several key things that you will want to take into consideration here.

How To Choose A Great Kitchen Cabinet Design For Your Home
Like any room in a house, your kitchen is an integral part of your home and one that you'll spend many hours in. It's one of the only areas that you can truly get away from everything, whether you're cooking a large family lunch or making an intimate meal just for two. However, if you're like the majority of people, you won't have an expansive kitchen area to work with, and a cluttered kitchen can feel much less of a peaceful sanctuary. However, with a little work and some fresh kitchen cabinet designs, you can overcome this problem and feel like your kitchen has had a makeover into the bargain.

Hilton Garden Inn(R) Announces New URL: HGI.com Making It Easier to Book a Business Stay or Leisure Getaway
Hilton Garden Inn(R) today announced the new URL for the upscale mid-priced brand: www.HGI.com making it easier for travelers to find the nearest Hilton Garden Inn and enjoy their next getaway at one of more than 350 Hilton Garden Inn locations throughout North America and Europe. HGI.com further reinforces the Hilton Garden Inn or 'HGI' brand identity to both leisure and business travelers as well as meeting planners and travel agents.

Boost Your Home's Security
If you know what you are doing then changing your locks is not so difficult. You can find lots of different styles of handles and different kinds of locking mechanisms for your door. Each kind of lock has its own properties so make sure you learn about them before you get new locks for your place. Read this piece for tips on how to change a lock and what kind of style you should choose.

Remodel and Then Insure the New Home
The importance behind notifying your insurance company about your home?s remodeling is that it quickly adds to a home?s value Incase you fail to update your home insurance company, your policy may not provide you insurance coverage for such improvements

VoIP Technology In Florida Brings Millionaires-In-Motion Wealth Building Seminar To Fort Myers: Work At Home Around Current Career
Learn from world renowned, self-made millionaires and top business leaders in North America, how to create generational wealth and financial freedom by taking advantage of emerging technologies within the deregulated telecom industry, starting a successful business while working from home, and walk away from corporate jobs, all while balancing family and business.

Rally to be Held on April 29 in Opposition to RI Governor's Proposed Nursing Home Cuts
Governor Carcieri's proposed 2009 budget calls for funding cuts that would have drastic implications on the care provided in Rhode Island's nursing homes. A rally will be held at the State House on Tuesday, April 29 at 3:30 p.m. in opposition to these proposed cuts.

Your Home Business Startup Budget
Planning to borrow a startup investment from your friends or family or go to the bank for a credit margin for your home business is something you should avoid as possible because there are much better ways to start your home business without burying yourself in a pile of debts. Just because most people do not have a lot of money for capital investment does not mean you can?t afford to have your home business. There are many ways to start your home business even with a tight budget.

The Berke Group Announces the Addition of its Sales Practice to Address Declining New Home Sales
The Berke Group announced today the addition of its sales consulting practice with initial services offered to the homebuilding industry in which The Berke Group has been operating for over three decades.

Home Appraisal Values Are Critical
To most, owning a home is a necessity, but sometimes it is a matter of pride or a business investment. Home appraisal values become relevant if one wishes to sell his house.

Can A 125% Home Equity Loan Really Help You?
Lenders are making the market for new loans sound so good. Other types of loans are already on the market, and understood. So, how do you get new people to jump on your bandwagon? You offer something that sounds good, but one that not everybody yet understands. That seems to be the case of the 125% home equity loan, too.

Finally Incredible Profits Without Any Effort When Starting A Home Based Business  Its The Biggest Lie
Are you looking to make more money online, seeking guaranteed success with the best online business opportunities? Welcome to life and business on the Internet. Get your credit card out, because there are a lot of opportunist, preying on you and others willing to pay for the false promise of getting something for nothing.

How Can A Home Loan Refinance Be Beneficial
With the range of refinancing options out there, it is easy to get cynical. However, a home loan refinance can really help you get out of debt and pay off the mortgage.